Monthly Archives: February 2014

Getting into Marketing

Marketing is a really popular career choice and we certainly see many of you who are interested in entering the profession.  So how can you put yourself above the rest and increase your chances of landing a job in marketing? Read on to find out.

Marketing and strategy

What is marketing?

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”
The official academic definition from The Chartered Institute of Marketing (CIM).

Think of it as creating a strategy to sell a product, event or service. Simply put, marketing is finding out what the consumer wants, and trying to make your product fit that description. Continue reading

Leave a comment

Filed under Advice, Getting into...

Graduate employment prospects: High Fliers survey

You might have heard on the news recently that graduate recruitment is set to rise in 2014, and that your chance of employment after you finish your degree is the best that it has been for 4 years. This data is from the High Fliers report, and in this blog post our Careers Advisor, Laura Blackledge, explains what those figures could mean for you and your success in obtaining a graduate job.


In 2013 more than 18,000 final year students from thirty of the UK’s leading Universities chose the Times Top 100 employers. The High Fliers survey aims to explain what these most popular employers plan to do; from potential recruitment, to which universities they will target with their graduate schemes. In this post I will discuss the findings of the survey and suggest ways to use this information to increase your employability after graduation. Continue reading

Leave a comment

Filed under Job Market

Securing an Industrial Placement – My advice

If you’re considering an industrial placement but think it’s too late to secure a placement, then think again, a lot of companies are only just starting to advertise. In this blog post, Jenny Scattergood explains why it’s important not to panic if you’re applying late.


I am currently the Sustainability Intern working with the Sustainability team at the University of Leeds. My role includes running the Green Impact accreditation scheme this year, as well as launching Hotspots, promoting NETpositive and a variety of other tasks to help with the transition to a more sustainable University. Continue reading

Leave a comment

Filed under Advice, How I got my job, Interviews, Work Experience