Careers in the digital industry: Not just about the tech


Think digital careers are just for ‘techy’ people? Think again. Digital now impacts on every area of life and is creating lots of opportunities in various roles across all sectors. This post is a summary of a careers event run by Amy & Lauren from Bubble Jobs at the University of Leeds in April 2015.

What is the digital industry?

The industries that spring to mind when you think about digital are probably ones such as media, technology, digital marketing, and so on.  However, as digital technologies now pervade every area of life, so digital jobs can be found across all industries and sectors.

What are the key job roles?

There are hundreds, if not thousands, of different types of jobs in this rapidly growing industry.  Below are a few examples of some (very) broad categories of roles; this is by no means an exhaustive list.  There is a much more detailed breakdown of sectors and roles available on the Bubble Jobs Digital Careers Portal

Technical roles

  • Such as web, app, gaming or software development, user experience and interface design, analytics, insights, testing, quality assurance, project management

Business function roles

  • Including roles in digital marketing, advertising or sales, business development, consulting, e-commerce,  project management, analytics, SEO, customer relationship/ account management, social media

Creative roles

  • Including graphic and web design, advertising and marketing, content creation and planning, copywriting, social media

Do I need to have studied a specific subject?

This will depend on the nature of the roles in which you’re interested.  However, Amy and Lauren were really keen to highlight that most roles in this sector are not necessarily looking for graduates with specific degree disciplines.  Even for many technical roles, if this is something you have experience of – perhaps through work experience, or as an interest in your spare time – this experience is often more important than studied a specific subject.

Having said that, if you would like some idea of where your degree subject might be particularly useful, take a look at Bubble Job’s Digital Careers by University Degree

What skills do I need?

Again this will vary depending on the exact role/s of interest to you. As with any job, general employability skills will be expected.  In addition it can be a definite advantage to have basic HTML and CSS knowledge as well as some understanding of things like analytics tools – whether these be for social media and/or web, such as Google Analytics.  You will also need to be able to demonstrate a genuine interest in and enthusiasm for the sector and all things digital.  Think about how you can highlight relevant skills and interests:

  • Do you have an online presence? What does this say about you?  LinkedIn and Twitter  are good starting points but there are lots of other platforms you can use to enhance your digital presence, for example through blogging, or using niche platforms such as GitHub if you’re interested in software development
  • Do you use and understand – in a business sense – relevant digital platforms?
  • What relevant experience do you have? This could be anything from blogging, producing or editing a video etc. Think broadly when considering your experience; it doesn’t have to have been gained through formal work experience. It could be as part of a module, through involvement in clubs or societies, something you’ve helped a friend with or that you do in your spare time.

What are the growth areas?

Bubble Jobs predicted five key areas of job growth for the digital sector. These are based largely on where they have seen recent increase in demand from employers.

  • Content Management and Production: SEO is becoming more difficult due to search engines changing and updating their algorithms, so high quality content is now a key traffic driver to websites
  • Social Media and Community Management: Roles in this area are becoming more holistic than just social media and have moved much more toward community management which involves reaching out to and developing relationships with key influencers, customers and other stakeholders.
  • Digital Communications: There is less of a distinction between digital and traditional forms of communications.  Marketing, advertising, PR, communications and related areas are becoming much more integrated and central to all businesses.  In particular, Lauren highlighted this as a growth area in the charity sector.
  • Big Data & Analytics: We all generate masses of data every day and organisations are keen to harness this – which means analysing it – whether this be for customer insights, to improve their services or products, to effectively target advertising or anything else.
  • User Experience & User Interface Design: The more we depend on digital devices in our daily lives, the more important it is for us for this to be a simple and straightforward experience; being able to find what we want quickly and easily, from whichever device we choose to use.

Further information

We are here to help you with everything from getting experience, thinking about your future plans to making them happen.  Talk to us to find out how we can help you.

1 Comment

Filed under Getting into...

One response to “Careers in the digital industry: Not just about the tech

  1. Reblogged this on amyrowedesigns and commented:
    This is very true…I am one of those people who hasnt been a part of the ‘techy’ world for along time.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.