Whether you’re looking for experience, placements or a graduate job, it can sometimes be hard to identify potential relevant employers. This is particularly so if you’re looking outside of the large multi-national organisations. Opportunities with other types of employers, or in other sectors, may not be as widely advertised, and many people actually find jobs and experience by pro-actively approaching employers of interest on a speculative basis. In this 3-part mini series, we’ll show you 3 easy ways you can leverage LinkedIn to identify potential employers of interest.
In this first post, I’m going to outline how the ‘Advanced people search’ function of LinkedIn can help you to identify potential employers. This is particularly useful if you have an idea of the type of role in which you’re interested. If you have a sector of interest, but aren’t sure on what types of job there are, you can also use the advanced search function of LinkedIn to help. See our short video tutorial for how to do this.
1. Open Advanced People Search
To access the advanced people search options, simply click on the word ‘Advanced’ to the right of the main search bar at the top of any page in LinkedIn. Alternatively, you can select ‘People’ from the drop-down menu to the left of the search box, then click ‘Advanced’.
This will bring up the advanced search options (see screenshot below)
2. Search on your preferred criteria
You can then use the advanced search options, as many or as few as you wish, to search other people’s profiles on LinkedIn. By clicking through to relevant profiles, you will be able to see where they work currently and where they’ve worked previously. Bingo, you have a list of organisations who may recruit people in your role/s of interest.
In the example below, I’ve imagined that I’m looking for a PR internship in Leeds. So I’ve entered “PR” in the job title field, I’ve added the keyword “internship” (could also try placement, or work experience). Finally, in location, I’ve used “LS1” postcode, and I’ve left the default search distance to up to 50 miles – you may want to restrict this.
Note, that in addition to the left-hand search menu, you can further narrow down your search using the options in the middle of the page below. These are all available with the basic (i.e. free) LinkedIn account.
This search gave me nearly 200 results. Note that this is not an exact science: For example, it will show profiles of people who are currently located in search area, but they may have done an internship elsewhere, so you may need to look through quite a few profiles to find the most relevant ones.
However, it still gives you a lot of potential employers who employ people in your area of interest. It may also be worth approaching employers from these results on a speculative basis about internships, even if you can’t see that they have offered internships previously. LinkedIn profiles are only part of the story, and lots of students find internships from making speculative approaches. See these posts to learn how other Leeds students got their placements and jobs in this way.
3. See if you’re already connected & more
Clicking through on the company name from someone’s employment history section of their profile (this can be current or previous employment) will take you to the company page. There are loads of ways this can be useful: Many companies post job opportunities on LinkedIn. You can follow them to get their updates into your news feed. You can look at the “people also viewed” section to see similar companies.
Perhaps most usefully, is the “How you’re connected” section on the top right. If you have any 2nd degree connections at the company, this means someone you’re already connected to is connected to one (or more) people at that company. Clicking on the profile of the 2nd degree connection will allow you to see your shared connection. You could then ask your shared connection to introduce you.
That’s an overview of how the advanced people search function can help you identify relevant potential employers on LinkedIn. Look out for parts 2 and 3 later this week where I’ll be showing you more ways to use LinkedIn to research companies.