This is the 2nd post in our 3-part mini series outlining 3 key ways LinkedIn can help you find potential employers, whether this be for jobs, experience or placements.
This post outlines how you can use the company search feature to identify employers by location and sector. Part 1 of the series outlines how the advanced people search function can help you identify potential employers.
Whether you’re looking for experience, placements or a graduate job, it can sometimes be hard to identify potential relevant employers. This is particularly so if you’re looking outside of the large multi-national organisations. Opportunities with other types of employers, or in other sectors, may not be as widely advertised, and many people actually find jobs and experience by pro-actively approaching employers of interest on a speculative basis. In this 3-part mini series, we’ll show you 3 easy ways you can leverage LinkedIn to identify potential employers of interest.
You may be interested in a particular sector/s and location/s. This is a great, and useful, starting point to begin researching potential employers. LinkedIn is one of many ways you can start to do this.
In the first post in this series, I showed how you can use the advanced people search feature of LinkedIn to find potential employers. If you know your sector/s of interest, you can use the company search feature that I’ll outline in this post.
1. Open company search
To access this, select ‘Companies’ from the drop-down list to the left of the search bar, then click on the search icon to the right.
2. Search on your preferred criteria
The company search does not give you quite as many search criteria as the advanced people search, but it can be a quick and easy way to identify a pool of potential employers.
In the screenshot below, I’ve imagined I’m looking for an Mechanical Engineering position in the Birmingham area so have selected ‘Birmingham’ in the location field and ‘Mechanical and Industrial Engineering’ in the industry field. Note that all of the left-hand menu options will default to display the 5 most common (in terms of numbers on LinkedIn).
As it happens, ‘Mechanical & Industrial Engineering’ is one of the 5 most common industries in Birmingham, and so was displayed after I selected location. If it hadn’t been, I could have just clicked ‘Add’ and started typing. Once you start typing, LinkedIn will show you their matching industry or location classifications; you can then select the appropriate one. If your expected industry doesn’t appear as an option when you start typing, try re-phrasing it, or see point 3 below for further help.
3. Unsure of sector?
If you’re unsure of the sector/s which employ people in your roles of interest, take a look at part 1 in this mini-series for how to use the advanced people search function to help you identify this.
LinkedIn also classifies some industries in ways that you wouldn’t necessarily expect. So if you start typing what you think the industry sector should be and nothing appears, again using the advanced people search can help you identify the relevant LinkedIn industry sector. People may also classify themselves more depending on role than sector.
As an example of the above two points, if you’re interested in the charity or third sector, it would be worth searching various industries on LinkedIn. LinkedIn’s main classification of this industry is ‘Non-profit organisation management’, but they also have industry sectors for ‘Fundraising’, ‘International Trade & Development’ and more which may be relevant. If I were working in a marketing or communications role for a charity, I may classify my sector as ‘Marketing & Advertising’ rather than ‘Non-profit organisation management’. So it is worth thinking laterally as well as literally about the industry sector/s you search on.
Look out for part 3 of this mini-series later this week. If you need further advice or support with LinkedIn, or any other career-related topic, please talk to us.