This is the final post in our 3-part mini series outlining 3 key ways LinkedIn can help you find potential employers, whether this be for jobs, experience or placements.
You may already have a dream employer in mind, but are struggling to identify similar organisations to broaden your options. This can be particularly difficult if your interests are quite niche. This post shows how you can use two features of LinkedIn to do this.
Part 1 of the series outlines how the advanced people search function can help you identify potential employers.
Part 2 of the series outlines how you can use the company search feature to identify employers by location and sector.
Whether you’re looking for experience, placements or a graduate job, it can sometimes be hard to identify potential relevant employers. This is particularly so if you’re looking outside of the large multi-national organisations. Opportunities with other types of employers, or in other sectors, may not be as widely advertised, and many people actually find jobs and experience by pro-actively approaching employers of interest on a speculative basis. In this 3-part mini series, we’ll show you 3 easy ways you can leverage LinkedIn to identify potential employers of interest.
1. Company page
In the first post in this series, I showed how the “People Also Viewed” section of the company page (towards bottom right of the page) allows you to see some of the other companies people viewing that company page also looked at. To do this, simply start typing the company name in the search bar at the top of any page in LinkedIn, and click on the relevant result under the “Companies” section of the suggested results:
This is a really quick way to find potential similar companies, but only shows a few companies. In the example above, it just showed me 6 “People Also Viewed” companies.
2. Find “similar” companies
This second method works on a similar basis to the first, but it gives you more results. Type the company name into the search bar, but instead of clicking on a result from the pre-populated drop down list, just click the search icon.
This will bring up results similar to those shown below. It will show all results (i.e. including people, groups, posts etc.). You can restrict this just to companies if you wish, using the option on the left-hand menu, but it’s not usually necessary to do so.
The key thing on this page, is that you now have a link for “Similar” under the company name. Clicking this will give you a larger list of similar companies than are shown on the company page. In this example, it gave me 36 companies, significantly more than the 6 I was shown on the Greenpeace Company page.
This post ends the mini-series on how LinkedIn can help you find potential employers of interest. Have you found other ways to identify potential employers? Please let us know in the comments if so, we’d love to hear them.
To find out more about LinkedIn and how you can make it work for you;