Joanna Threlfall is a Media and Online Relations Specialist at Search Laboratory. In this post she outlines why second languages can be extremely valuable in digital marketing and shares her tips for getting ahead in this booming sector.
If there’s one industry that will always need native speakers who understand the culture and nuances of a specific country or market, it is digital marketing. European languages have become a key requirement in many in-house industries who look to build on growing their international market. Many businesses within the UK have benefited from language skills as they used expert knowledge to put together creative campaigns which appeal to a European market. So, if you’re a Spanish, German, Italian or French speaker who would like to work in a more innovative international market, then Digital Marketing might be the place for you.
What do you do as an international digital marketing executive?
An international digital marketing executive is responsible for developing, implementing and managing client campaigns that promote a service or company. He or she is expected to enhance brand awareness online and increase website traffic.
How can I make my application stand out?
It’s important to highlight in your application what makes you different to any other candidate.
- What language qualifications or abilities do you have?
- Do you have any marketing or SEO knowledge?
- What work experience do you have?
- Do you have any social media skills?
- Do you write your own blog?
- Do you have a writing background – Journalism, Copywriting, Linguistics?
If you include the responses to these questions in your CV it will help resume stand out and give you a better chance of getting an interview at the company you would like to work for.
What if you get an interview?
A language qualification is a great skill to have on your CV however many young professionals should know that these roles will require more than technical linguistics. To work in marketing, you must keep on top of industry trends in your target markets. So, if there’s a gap in the market you think you can fill? Take this knowledge to interviews to show what extra value you can bring to a team and you could end up in a role at the vanguard of international marketing.
Should I move abroad?
It can be very challenging moving to a country with a completely different culture, never mind speaking your second language every day in a professional environment. However, by taking the plunge to move to another location you gain a new form of independence and be able to strive in a role that you’re passionate about.
Is there any opportunity to gain more skills in Digital Marketing?
Most companies will allow staff to naturally progress within their role. However not all establishments will provide extra training. So, if you’re interested in gaining more skills whilst on the job, it’s important to talk to your manager and inform them on the reasons why that course will be beneficial to you and to the company.
Do you get to attend PR and Marketing talks?
On some occasions you’ll be given the opportunity to attend annual talks which will give you the chance to network with journalists and other influences within the media. Along with this you’ll be able to see what your competitors are doing in the same market and note down any new techniques which you think would be applicable for you and your team to know.
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