Monthly Archives: October 2018

How I got my job: Digital Marketing and PR

Lucy Bolland

Lucy Bolland graduated in 2017 in MA Advertising and Marketing from the University of Leeds. Currently an Outreach SEO & PR Specialist at Hub MDP she also has her own blog Life of Luce. Before moving to Leeds to study she completed a BA in Public Relations at the University of Sunderland.

My first graduate job

In September 2017, roughly two hours after handing in my dissertation, I bagged myself a role as a Marketing Assistant at a designer ladieswear shop in Sheffield. I ultimately wanted to stay in Leeds, but with huge competition from other graduates and no real digital experience other than my own blog and social media channels, I began to realise how I may have to make personal sacrifices at this early point in my career.

In my first role since graduating from my masters, I discovered more about a website’s CMS (Content Management System). I’d very much recommend setting up a blog before graduating, as I already knew the basics of navigating a websites backend which really helped me with my first role.  I also learnt the basics of SEO (Search Engine Optimisation), which would then lead me into my next role.

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