#InLeeds: From Depop to Digital Marketing at Enjoy Digital

Hannah studied Sociology and Social Policy at the University of Leeds. She knew she wanted to stay in Leeds and the Digital Marketing role at Enjoy Digital allowed to her to kick-start her career. Her Depop business helped her stand out from other candidates. 

Conor studied Retail Marketing & Management at University in Leeds. The broad nature of his course meant go onto a wide variety of jobs, and the Paid Media Graduate role at Enjoy allowed him to use and develop these skills.

Company Ambassadors – Conor and Hannah
Job Title – Paid Media Executive and Insights Graduate

Digital skills used

  • Digital Marketing (promoting company services to clients)
  • Qualitative and quantitative research
  • Search Engine Optimisation (SEO)
  • Paid Media and analytics (e.g. google rankings of company)

Transferable skills

While neither of them studied tech degrees at university, there are a few notable skills they developed in their course that helped them in their careers.

Hannah found that doing extensive research throughout her Sociology course has helped her tremendously in her current role, where most of her job revolves around conducting qualitative and quantitative research, conducting and focus groups to gain consumer insight to help businesses.

She started a Depop business at university which helped her application stand out from the rest.

Conor studied Marketing at university, but stressed that his interest in the role and willingness to learn and adapt has helped him at Enjoy.

“Studying IT at degree level is nowhere near as important as being able to show that you’re passionate about what you want to do. It’s about who you are, not about what you have” Enjoy Digital

Women in Tech

While the tech scene is still predominantly male, there are a lot of initiatives underway in Leeds. Currently, Enjoy Digital are a part of the ‘She Does Digital’ initiative, working with students and recent graduates to close the gender gap in the digital sector by encouraging more women to choose this career path.

As long as companies and universities support gender diversity and inclusion, tech will become a more welcoming environment for women.

#InLeeds – helping students find work in Leeds

The #InLeeds project runs every year and aims to help students to learn more about what sort of sectors, businesses and specific roles they might end up working in Leeds.

The theme for #InLeeds 2020 is digital – so we’re highlighting opportunities to work in digital careers, which may be easier than you might think!

About Enjoy Digital

Enjoy Digital is a full service integrated digital marketing agency based in Leeds. They help businesses grow and expand through a variety of services, including: Web Design and Development, User Testing and Research, SEO, PPC, and Digital Marketing.

Enjoy are much more interested in your experiences outside your studies rather than the degree subject, as they’re more than willing to train in digital. As a graduate, you all start at the same level and the team guides you to grow in the industry.

Enjoy has four core values within their organisation: be brave, think commercial, succeed together, and always innovate. They promote a positive work culture, with flexible working hours, plenty of social events, activities and opportunities.

Leave a comment

Filed under Advice

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.