This is the first in a series of careers insights, find out what University of Leeds graduate Jazz does in her role as a Brand Manager at Mars.
Name: Jazz Moodie
Grad Scheme: 1st Year Mars Leadership Experience graduate (MLE scheme)
Job Title: Dolmio Brand Manager
University: University of Leeds, studied Management with Marketing and studied abroad.
Favorite Mars Product: goodnessKNOWS
What I do
My role as brand manager is pivotal in ensuring that the business has a long term view of innovations and product developments coming to market. I am working on projects ranging from packaging redesigns on existing Uncle Ben’s ranges, to scoping out obscure opportunities in Italian, that are way beyond our current capabilities. What I love about my role on a day to day basis is that I connect with so many different areas of the business. When I’m scoping out a new product opportunity, I will work with our consumer insights team to understand the kinds of products that consumers would value. From these insights, the marketing team pull together an array of potential formats that the new product might take to suit these consumer needs perfectly.
From concept to supermarket
One example, Dolmio launched a new range of sauces, bursting with 2 portions of your 5 a day (Dolmio Veggie Goodness) – this was based on the insight that consumers are searching for simple ways to get vegetables into their mealtimes. Once a concept is decided, we work with our agencies to design packaging that stands out on shelf! We put a lot of effort into getting every detail right – I got to work with an incredible team made up of a Food Photographer and a Food Stylist to make sure our product and meal shots on pack reflects the quality of our product. It’s really interesting visiting our agency offices in London to see where the creative magic happens! It is so rewarding to then see concepts come to life and land on the shelf in my local supermarket!
Assessment centre top tip
Make sure you sign up to a mock interview at the Careers Centre where they will run through the most frequent questions asked at Mars interviews. Use the STAR method in your interviews and practice going through the steps (Situation, Task, Action and Result), making sure to add what you learnt from the experience! Understand your MBTI personality type and how you work with others.