Lucy Bolland graduated in 2017 in MA Advertising and Marketing from the University of Leeds. Currently an Outreach SEO & PR Specialist at Hub MDP she also has her own blog Life of Luce. Before moving to Leeds to study she completed a BA in Public Relations at the University of Sunderland.
My first graduate job
In September 2017, roughly two hours after handing in my dissertation, I bagged myself a role as a Marketing Assistant at a designer ladieswear shop in Sheffield. I ultimately wanted to stay in Leeds, but with huge competition from other graduates and no real digital experience other than my own blog and social media channels, I began to realise how I may have to make personal sacrifices at this early point in my career.
In my first role since graduating from my masters, I discovered more about a website’s CMS (Content Management System). I’d very much recommend setting up a blog before graduating, as I already knew the basics of navigating a websites backend which really helped me with my first role. I also learnt the basics of SEO (Search Engine Optimisation), which would then lead me into my next role.
Dan Rhodes is studying BA Digital Media at Leeds and is currently undertaking a placement year as a Digital Marketing Assistant within the University’s Facilities Directorate. He found his placement through the Leeds Internship Programme, and if you’re interested in doing his role next year, it’s currently being advertised here. Closing date is 25th March.
I am currently on placement as a Digital Marketing Assistant within the Facilities Directorate at the University. The directorate is responsible for areas of the University that you don’t often think about as a student – Estates, Residences, Sustainability Services and the Commercial and Campus Support Services which include the sports facilities (SPA and The Edge), the catering team Great Food at Leeds (GFaL), conferencing (MEETinLEEDS), print (PCB), cleaning and security.
My role includes a wide range of exciting responsibilities for all of these areas. Continue reading
Joanna Threlfall is a Media and Online Relations Specialist at Search Laboratory. In this post she outlines why second languages can be extremely valuable in digital marketing and shares her tips for getting ahead in this booming sector.
If there’s one industry that will always need native speakers who understand the culture and nuances of a specific country or market, it is digital marketing. European languages have become a key requirement in many in-house industries who look to build on growing their international market. Many businesses within the UK have benefited from language skills as they used expert knowledge to put together creative campaigns which appeal to a European market. So, if you’re a Spanish, German, Italian or French speaker who would like to work in a more innovative international market, then Digital Marketing might be the place for you. Continue reading
Rebecca Coupe graduated with a BA (Hons) in Theology and Religious Studies in 2011 and has since gone on to set up a successful online marketing business; Infinity Digital.
When it came to applying to University I had absolutely no idea what career I wanted to pursue or what subject to choose to “leave my options open.” I finally settled on Theology and Religious Studies because I enjoyed the subject at school and hoped the research and communication skills I’d gain would help in my career (luckily I was right!). Continue reading
Scarlett Wilson is a Keele University graduate and is currently working as a Digital Marketing Executive for Bubble Jobs – a niche digital jobs board that specialises in advertising digital, e-commerce, media and marketing jobs. In this post she outlines how she got into the sector and some of the reasons she thinks it’s great.
When I was in my final year at Keele University I found myself a little lost – I knew I was interested in marketing because of my extra-curricular activities and work experience but I wasn’t sure of my options. I had a look around and saw that the digital industry had loads of potential Continue reading
Leeds graduate Aaron Dicks set up a digital marketing agency earlier this year. Here he provides tips and advice for anyone interested in setting up their own business or who is interested in a career in digital marketing.
My name is Aaron and I am a graduate of Management with Marketing from Leeds University. I left university just over a year ago to join a renewable energy company in Nottingham called EvoEnergy. I’d always had the desire to start my own company, so with some experience under my belt, I finally took the plunge early this year and started a small digital marketing agency called Impression with my colleague. We started working with small businesses and charities of friends, but since then have grown to service a handful of large national clients. Continue reading