Joanna Threlfall is a Media and Online Relations Specialist at Search Laboratory. In this post she outlines why second languages can be extremely valuable in digital marketing and shares her tips for getting ahead in this booming sector.
If there’s one industry that will always need native speakers who understand the culture and nuances of a specific country or market, it is digital marketing. European languages have become a key requirement in many in-house industries who look to build on growing their international market. Many businesses within the UK have benefited from language skills as they used expert knowledge to put together creative campaigns which appeal to a European market. So, if you’re a Spanish, German, Italian or French speaker who would like to work in a more innovative international market, then Digital Marketing might be the place for you. Continue reading