Tag Archives: The Chartered Institute of Marketing

Getting into Marketing

Marketing is a really popular career choice and we certainly see many of you who are interested in entering the profession.  So how can you put yourself above the rest and increase your chances of landing a job in marketing? Read on to find out.

Marketing and strategy

What is marketing?

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”
The official academic definition from The Chartered Institute of Marketing (CIM).

Think of it as creating a strategy to sell a product, event or service. Simply put, marketing is finding out what the consumer wants, and trying to make your product fit that description. Continue reading

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