How I got my job: Digital Marketing and PR

Lucy Bolland

Lucy Bolland graduated in 2017 in MA Advertising and Marketing from the University of Leeds. Currently an Outreach SEO & PR Specialist at Hub MDP she also has her own blog Life of Luce. Before moving to Leeds to study she completed a BA in Public Relations at the University of Sunderland.

My first graduate job

In September 2017, roughly two hours after handing in my dissertation, I bagged myself a role as a Marketing Assistant at a designer ladieswear shop in Sheffield. I ultimately wanted to stay in Leeds, but with huge competition from other graduates and no real digital experience other than my own blog and social media channels, I began to realise how I may have to make personal sacrifices at this early point in my career.

In my first role since graduating from my masters, I discovered more about a website’s CMS (Content Management System). I’d very much recommend setting up a blog before graduating, as I already knew the basics of navigating a websites backend which really helped me with my first role.  I also learnt the basics of SEO (Search Engine Optimisation), which would then lead me into my next role.

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How I got my job: Graduate GIS Consultant, Delta Simons

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This article was guest written by Ryan Bell, who works for Delta Simons and is a graduate in Physical Geography.

My role

My role as a Graduate GIS¹ Consultant involves establishing and developing GIS capabilities for Delta-Simons Environmental Consultancy. To provide some context, this involves a full set-up of a functioning system to introduce GIS as a service within the company, which includes aspects such as: identifying the most suitable system, identifying employee data requirements, database management, and template creation. Other responsibilities include GIS maintenance, solving of technical queries, providing training to employees, conducting analysis for technical reports, and developing efficiencies whilst maintaining business-as-usual activities. As the GIS workload fluctuates during its introductory phase, my role also provides opportunity to gain exposure to the range of environmental disciplines that Delta-Simons specialise in, such as flood risk and ecology.

Securing the role

The experiences which have helped me to secure the role at Delta-Simons began with the decision to extend my degree with an industrial placement. Initially, I wasn’t convinced that it would be worthwhile to invest a year of my time in a field that I may not be interested in.

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Your first employee handbook: what to look out for

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This guest post was written by Jamie Costello, a Business & Communications student based in Manchester, drawing on experience working alongside Manchester solicitors and business law specialists Gorvins. As a freelance writer, Jamie writes on topics ranging from employment to strategy planning for entrepreneurs. Jamie can be found on Twitter at @Jamie88Costello.

Some new jobs will provide you with an employee handbook. The majority of the time it tends to be the larger businesses that publish these to their staff, but if you happen to be provided one, it’s good to know what you should be looking out for to protect yourself in your role. Here’s an outline of what you should be wary of.

Standard of Conduct

When you first step into a place of work, your main aim is to remain professional and conduct yourself appropriately. On occasion, some staff members can become laid back with their attitude within the working environment. For example, dress codes are provided as a guide on what attire is deemed appropriate in the workplace. In some cases your colleagues may adjust their attire for their own comfort, such as some staff choosing to wear all black trainers rather than shoes that would otherwise hurt their feet. If this is the case, you may be inclined to do the same, but be sure that the attire you choose is within reason. Read thoroughly through the rest of the conduct section so you’re aware of how you should conduct yourself at work, as this discusses disciplinary action and related policies. Serious breaches of conduct can escalate, with some cases becoming legal matters.

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Why take a Careers module? My experience with ‘Career Planning for POLIS Students’

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This blog post was written by POLIS student Sam Greet about his experience on the module Career Planning for POLIS Students.

When I was looking at my module choices for second semester, I wasn’t sure I had made the right choices back in September. My first lecture for one of my choices really didn’t suit me and I knew I had to think of something else to move onto, but amongst the array of discovery and optional modules I really struggled to narrow down exactly onto something I wanted to do.

Finding the right module

A module that I had originally glanced over (but not given much thought to) was the Career Planning for POLIS Students module. When it was getting closer to deadline for changing modules, I still had yet to find anything that really spoke to me from the traditional module list and I revisited the careers module in more depth. What I found was a comprehensive programme of teaching, with extended seminar sessions and no lectures that looked to develop all manner of skills and employability. However, I remained unsure about what this would really amount to in practice.

I’ll admit that I was at first concerned with academic rigour, as I very much enjoyed traditional subjects and essays, and was performing well with these. I decided to seek out lecturers and staff members to discuss the POLIS Careers module, and I was immediately reassured of the module’s immense value. Ultimately this convinced me to take the plunge and switch – and I can say that this was one of the best decisions I have made in my second semester.

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Class of 2018: Tips for assessment centres

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This piece was written by Sherry Zhang, who studies MSc Management Consulting at Leeds University Business School.

Last year, I attended an assessment day at one of the ‘The Big Four’ (the four largest professional services companies offering audit, assurance, taxation, consulting, advisory, actuarial, corporate finance and legal services). The single most important thing I learnt from this experience is that if you want to perform well at an assessment centre, good preparation is necessary.

Here is an account of my experience and some more tips to share with you:

What is an Assessment Centre?

It refers to a combination of tasks and activities that test if you are the right person for the advertised role. It provides an opportunity to showcase relevant skills through exercises such as a group discussion; written assignment; presentation and face-to-face interview. Employers’ generally have a set of competencies and a benchmark to assess your performance against.

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Class of 2018: Acing the video interview

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This piece was written for Class of 2018 Month by Lisa Carr, a Careers Consultant at the University of Leeds Careers Centre.

According to the Institute of Student Employers, over half of employers now use video interviews as part of their graduate selection process. Most video interviews are pre-recorded and are shorter than live face-to-face or telephone interviews, with employers often scrolling through and deciding in the first couple of minutes whether to watch any further. So it pays to be prepared – that first impression is crucial.

Here’s how to give yourself the best chance.

Set the scene

Recruiters make quick judgements based on visual cues. A strong impression is also formed by the room you are in. What does the room say about you? Choose a neutral canvas and remove clutter and distractions (such as empty beer cans!). If books or pictures are on display, make sure they look professional. Ensure your desk and chair give you a good posture and that your room is well lit – avoid sitting in front of the window as this can cast a shadow. You’ll also want to make sure your housemates know not to disturb you. If in doubt, you can always book a room at the Careers Centre if you want a quiet, professional-looking setting for your interview.

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Class of 2018: Researching for interviews

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This piece was written for Class of 2018 Month by Pablo Costa, a Careers Adviser at the University of Leeds Careers Centre.

As a former recruiter, I was pretty sure an interview candidate would know what skills we would talk about during an interview. After all, we highlighted them on the advert. But I wanted to see the motivation that they had for joining the organisation in the first place. Why?

Well, many recruiters worry that candidates have just applied because they think “the more I apply to, the more chance I have, right?” So how can you show motivation in an interview using research?

A really easy way is to follow the company via social media. Most organisations have LinkedIn/Twitter/Facebook accounts, and you can follow them for the most recent updates. You can research the organisation’s website, but what information should you gather? A good idea would be to fully understand who they are, their sector, and any recent news, but for more in-depth points to cover in your research, read on!

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